Friday, January 02, 2004

In keeping with the times

Many of the Black Cat fireworks packages bear patriotic names this year, some Texas-specific. These packages aren't specifically categorized on the website, and we threw the newspaper ad insert by mistake. There is a made-in-the-U.S.A. category, though. Speaking of categories, in a mailer from Mosaico Spanish & Latino Book Club, one of the premiums for joining is a set of books of chistes, with the following on-line blurb: "Se dice que la risa es una excelente medicina. Aquí le tenemos todo un botiquín de carcajadas. Este par de libros contiene un total de 6.909 chistes —cortos y largos, atrevidos y suaves— que se burlan de todo lo habido y por haber: los abogados y los dentistas, el amor y el matrimonio, personajes como el presidente Bush y Plácido Domingo, todas las nacionalidades ¡hasta los regímenes políticos." The mailer was very politically incorrect; among the categories enumerated there were Bill Clinton, Fidel Castro, and even "nuestro señor Jesucristo," plus gallegos y vascos. Mosaico is a book-marketing effort of the Book-of-the-Month Club. Our mailing came courtesy of the household subscription to TV y novelas magazine.


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