John Kelso wasn't the only one writing about the on the Keep Austin Weird trademark controversy; now the NYT has piggy-backed on Kelso (a stringer named Jim Yardley). I happened onto the "trademark" site when doing a periodic Google on the phrase. When I first started doing it, there may have been just one reference: an out-of-state minister who had visited Austin used it as the topic of a sermon posted on the WWW. Now that sermon isn't even on the first page of search results.