Monday, October 18, 2004

"Put a little Fawn in your life"

This slogan leads one to believe that the person who came up with it has a Cajun accent. The peculiar purchase of the week is Fawn Eyeglass Cleaner, ingredients not on the label. It's reputed to be "excellent for cleaning jewelry, mirrors, windows, and tinted glass." It doesn't smell like ammonia. It's from Fort Worth. There's a toll-free telephone number: 800-843-6372. It's in a generic white four-ounce pump bottle. The label has a crude image of a fawn bearing some resemblance to Disney's Bambi. Around the neck of the bottle was another label: "This product makes a great gift for friends." Advice to "clean daily to minimize scratching" is an obvious attempt to speed the purchase of the next bottle. How is it that precious shelf space was given to this item? It's just Another Tiny Mystery.

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