Marketing madness

In the November Atlantic is one of many tributes in remembrance of Bill Mitchell, inventor of Cool Whip, Tang, Pop Rocks, and much else new to the twentieth-century up-to-the-minute housewife. I've tasted none of the products mentioned in this or any of the other entertaining articles about this man. I just don't move in cake-mix circles. And then there's a brief piece in the February Metropolis magazine, illustrated by a beautiful stack of packages of Colgate, on the zany brand-segmentation in the dentrifice market. This doesn't seem to be on line yet, but it's called "The Toothpaste Aisle" (Karrie Jacobs). The last time I tried to buy what I wanted, I just gave up and bought some Tom's cinnamon because I like the flavor and couldn't find the exact product sought in the first place.