Friday, July 30, 2004

Another freebie

It's not possible to tell from what mailing list or data base information was extracted that prompted the offer of a complimentary subscription to Executive Legal Advisor (a division of Texas Lawyer). It appears to be just another venture prompted by Sarbanes-Oxley. It's on glossy stock, with generic stock images for illustrations. Here's a link to a brochure in the form of an overlarge Adobe PDF file aimed at potential advertisers, purporting to show the demographic information for the subscribers. The claim is that ELA is the only statewide business publication in Texas. ELA is "being distributed to a carefully selected group of 30,000 executives who are avid readers of business publications." That part's true: Business Week, Wall Street Journal, Fortune, Forbes, Economist.


At 5:25 AM, September 15, 2005, Blogger Mikey said...

I enjoyed your information on texas lawyers. I have a texas lawyers blog if you want to check it out.


Post a Comment

<< Home