All about it

This is called "All About Home Baking." It's a clothbound book of 144 pages. The copyright date is 1933. My mother, according to the inscription, acquired it in 1934. Many of the recipies are marked "economy." The holder of the copyright is General Foods Corporation. It appears to have been a free publication. The frontispiece color photograph shows strawberry shortcake made, as is proper, with split baking-powder biscuits. The caption is: "Behold the proud beauty of it. Imagine its fresh-baked fragrance, its melting taste. This book is dedicated to just such excellent baking. Such baking casts a magic spell." The cover band lists: "cakes, cookies, pies, pastries, biscuits, muffins, quick breads, frostings, table service, and party menus." Wherever possible, the recipes call for the use of one or more of these: Calumet Baking Powder, Swans Down Cake Flour, and Baker's Unsweetened Chocolate. I still use these brands. How's that for loyalty?