Why the packaging has changed

Years ago, my fancy was caught by the packaging for Tiger Balm. A sample of each of two sorts of package has been sitting on display on the mantelpiece for over a decade. These have never been opened. Now that K. has been applying Tiger Balm because it seems to help, we notice that the packaging is quite different. The product is now distributed by an outfit called "Prince of Peace Enterprises," located in San Francisco. At the website we are assured that Tiger Balm "of course [contains] no parts of any Tigers!"