Faulty premise

In Dispatches From the Muckdog Gazette: A Mostly Affectionate Account of a Small Town’s Fight to Survive (Bill Kauffman), the author writes on and on about returning to Batavia, New York, where he grew up, but in fact he has returned to neighboring Elba. What's with that? A mention in the book prompted a Web search for Ford gum balls, evidently still maintaining a presence in Akron.