Fixin' to add some giddyup?

This language is from a full-page ad seen thus far in Forbes and in Fortune. Another great line is "And this is just the tip of the tamale." All to promote workintexas.com, the "jazzy" new front end for the former Texas Employment Commission. What ad agency can be responsible? Was this pro bono or done on contract? This one rates a Puke-O award.