Saturday, August 06, 2005

Placing that product

Motor-vehicle tie-ins have always been evident in the telenovelas. In La Madrastra, lately, nearly everybody has been glugging Coca-Cola straight from the bottle at every opportunity. The newly-wed Angel and Alma were sitting down to one of their first home meals when she said to him something to the effect that the food would taste better with these refrescos. I don't find that anyone has remarked on this. All action seems to come to a halt while people down their Cokes.


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