Thursday, November 22, 2007

Annals of modern marketing: olfactory division

Here's a product labeled unscented. In large block letters, the packaging bears this legend: "smells great all day." It doesn't promise that the user will smell great. No; this deodorant and anti-perspirant, marked "unscented," appears to promise that it will smell great all day. It's one of the many versions of Mennen Speed Stick. Another version has "the clean scent of alpine force," whatever that may be. I'm just a bit worried about versions in the "powerful fragrance" category. Perhaps the fact that some containers feature a manly non-slip ribbed grip on each side is an attempt to deal with the power of the scent.


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