Saturday, May 17, 2008

Modern material culture

This is the most beautiful and functional bit of packaging seen in a long time. In it was a present for someone with a sudden need to document moving images. Three of the four tall outer sides document the contents. This view shows the object ready with its USB connection open. The package is merely sealed, not encased in hard-shell vacuum-formed plastic. When the top is opened, two D-shaped holes present themselves as easy grips. Inside the item is easily removed, and the instructions are as simple as can be. The item itself feels good in the hand and is easily understood by anyone. I expect that the Flip, like the JamCam, will inspire a cult of devotees. I'm almost tempted to acquire one myself. Anyhow, it's rare to find a handsome object packaged in a handsome way.


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