Say no to "SoCo"!

When the new style editor came to the local daily, she asked for advice from the readership. There was a temptation to fire off an e-mail warning her never, under pain of deportation from Austin, to use "SoCo" when she writes about Congress Avenue south of the river. "Congress" (and sometimes "South Congress") do very well, thank you. So far, she has refrained from using the evil "SoCo" expression, but it proliferates everywhere, to the horror of all but newcomers and those from Elsewhere.